CALÉYA — Natural Skincare Branding

Caléya is a luxury skincare brand concept centered around natural rituals, warm tones, and elegant simplicity. Designed to evoke calm, trust, and botanical beauty, the identity blends soft typography, a distinctive star icon, and warm organic packaging.

Color Palette

Soft cream, subtle beige, and earthy terracotta create a luxurious yet approachable tone across packaging and visuals.

Typography

• Logo Font: Custom geometric sans-serif with subtle flair
• Body Font: Poppins
• Slogan: "Natural Skincare Rituals" in all caps, soft spacing

Design Focus

The goal was to create a minimal, elegant, and calming skincare identity. The logo features a custom star icon embedded in the "C" and accented "É" to reflect softness and detail. Packaging mockups highlight the brand’s real-world potential using glass, stone, and natural textures.

Credits

Brand Concept & Design by أمبا الإبداعية