ORLÉNA — Fashion Atelier Branding

ORLÉNA is a boutique fashion brand designed to express elegance through simplicity. This identity merges fluid form, soft blue hues, and modern serif typography to reflect high-end garment craftsmanship and timeless visual styling.

Color Palette

A calming and contemporary palette — soft blue, off-white, charcoal black, and light gray — creates a balance between sophistication and approachability.

Typography

• Logo Font: Frunchy Sage (elegant serif with fashion editorial feel)
• Body Font: Poppins (clean, modern sans-serif)
• Slogan: "Fashion Atelier" in all caps beneath the brand name

Design Focus

The logo features a custom abstract mark inspired by folded fabric, creating movement and refinement. The visual identity highlights both modern boutique minimalism and classic elegance, perfect for high-end fashion presentation. Mockups applied the brand across product boxes, labels, and shopping bags to visualize its real-world presence.

Credits

Brand Concept & Design by أمبا الإبداعية