VÉLANA — Skincare & Beauty Studio Identity

VÉLANA is a refined brand identity created for a premium skincare and beauty studio. The project blends minimalist design with soft natural colors, elegant serif typography, and a custom VE monogram to communicate serenity, self-care, and sophistication.

The business card layout features a centered monogram on the back and an elegant front layout that includes the logo, tagline, and subtle contact detail — all aligned with modern spacing and elegant visual rhythm.

Designed in: Illustrator · Mockup Styled in Canva

Color Palette

The palette combines muted olive tones and warm beige with clean white, creating a balanced, earthy brand feel. These tones reflect the calm, organic nature of the skincare experience.

Logo Design

The VÉLANA identity includes a primary logotype and a custom monogram mark. The logo uses elegant serif typography for a timeless beauty brand presence, while the monogram is versatile and iconic enough to stand alone on packaging or business cards.

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Typography

• Logo Font: Custom Serif Monogram (VE)
• Brand Typeface: Cormorant Garamond
• Supporting Font: Poppins Light / Lato
• Style: Serif uppercase with modern tracking

Business Card Design

The VÉLANA business card features a clean, modern front layout with the brand name and tagline, while the back is centered around a monogram for a refined minimal identity. Both sides use strong spacing and luxury fonts to maintain elegance and clarity.

Design Approach

The overall identity aims to feel timeless, calm, and professional. Spacing, alignment, and negative space were intentionally used to allow each element — especially the monogram — to breathe. This layout is suitable for both print and digital use, reflecting a boutique beauty experience.

Credits

Brand Identity by AMBA Creativo