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For Existing Websites

Technical SEO Audits & Website Speed Optimization

If your site loads slowly, important pages are missing from search, or customers struggle to get in touch, start by finding the cause. We offer a focused audit with limited quick fixes for US and UK businesses, or can scope hands-on changes when you already know what needs attention.

Speed Optimization
Core Web Vitals
Search & Inquiry Paths
What We Review
Four Areas
01
Loading Speed File Delivery

Images, fonts, and scripts that affect loading.

02
Mobile Experience Core Web Vitals

Loading, responsiveness, and layout shifts.

03
Search Access Page Discovery

Links, redirects, and indexing settings.

04
Inquiry Paths Forms & Actions

Contact actions and forms on key pages.

Focused Audits & Scoped Fixes Serving the US & UK
Real Business Roadblocks

What Is Holding Your Website Back?

Tell us which pages are causing problems and what you’re seeing. We look for issues we can reproduce and identify which ones to address first.

Loading Speed 01

Pages Load Slowly on Mobile

What You Might Notice Visitors wait for the main content to appear, especially on slower connections.
What We Check Check whether images, fonts, scripts, or server response contribute to the delay.
Compare loading on the agreed pages.
Page Experience 02

Pages Shift or Respond Slowly

What You Might Notice A button moves as you tap it, or a menu takes time to open.
What We Check Review which content moves and what delays the page after a click or tap.
Repeat the affected interaction or layout check.
Search Access 03

Important Pages Are Missing From Search

What You Might Notice A priority page does not appear as expected or shows a warning in Search Console.
What We Check Review affected URLs, internal links, redirects, and indexing settings. Use Search Console data where access is agreed.
Record what search engines can access and what changed.
Inquiry Paths 04

Visitors Struggle to Get in Touch

What You Might Notice It takes several steps to find a contact action, or a form is hard to use on mobile.
What We Check Review how visitors find the action, complete the form, and recover from errors.
Test the agreed steps and form behavior.
Technical SEO 05

Pages Send Inconsistent Signals

What You Might Notice Links, sitemap entries, and preferred URLs point to different versions of a page.
What We Check Review the intended page version, links, redirects, and applicable structured data.
Check that the agreed settings point to the intended pages.
Core Service Solutions

Technical SEO, Speed & Inquiry Improvements

Our technical SEO audit service reviews the agreed pages and identifies what to fix first. The entry package includes limited quick fixes. Broader changes are agreed before implementation.

01 Loading Speed

Website Speed Optimization

Find what delays useful content

Our website speed optimization services focus on what slows down your existing pages. A website performance audit can identify bottlenecks in images, fonts, scripts, or file delivery. We agree which changes to make based on the evidence.

Ideal Candidate Profile:

Businesses whose pages load slowly, particularly on mobile.

What We Can Review or Improve

  • Review image sizes and how they load
  • Check which fonts and scripts delay useful content
  • Review caching and file delivery where access permits
  • Identify slow third-party requests and practical options

Scope Considerations

Hosting and third-party services can limit what can be changed. We explain those constraints and agree any additional work.

02 Page Experience

Core Web Vitals Optimization

Loading, responsiveness, and layout stability

We investigate slow loading, delayed interactions, and layouts that shift as pages load. We use controlled tests to reproduce issues and review real-user data when enough is available.

Ideal Candidate Profile:

Businesses seeing slow interactions, shifting layouts, or Core Web Vitals warnings.

What We Can Review or Improve

  • Check when the main content appears
  • Investigate delays after clicks or taps
  • Identify what causes the layout to shift
  • Compare agreed pages before and after scoped changes

Scope Considerations

Available field data depends on traffic and reporting coverage. Third-party scripts and platform constraints affect which fixes are feasible.

03 Search Access

Technical SEO Audits & Fixes

Help search engines find the right pages

Our technical SEO services review how search engines find and interpret important pages. We identify issues such as broken links, redirect chains, or inconsistent preferred URLs and scope implementation where needed.

Ideal Candidate Profile:

Businesses with missing pages in search, indexing warnings, or issues after a site change.

What We Can Review or Improve

  • Check broken links and redirect paths
  • Review indexing settings and preferred URLs (canonicals)
  • Check sitemap entries against the pages you want indexed
  • Review relevant structured data and regional settings where applicable

Scope Considerations

Work covers the agreed technical setup. Content creation and backlink acquisition are outside this scope.

04 Inquiry Paths

Landing Page & Inquiry Improvements

Make the next step easier to complete

We review the path from landing on a page to sending an inquiry. Scoped conversion rate optimization services can include clearer actions, mobile layout changes, and form improvements on agreed pages.

Ideal Candidate Profile:

Businesses that want to improve specific landing pages, forms, or inquiry steps.

What We Can Review or Improve

  • Review agreed landing pages and inquiry paths
  • Check mobile layouts, buttons, and error messages
  • Simplify forms within the agreed scope
  • Verify agreed analytics events where access is available

Scope Considerations

Formal experiments require a separate agreement, suitable traffic, and reliable measurement.

If your site still fits your business, targeted fixes can address specific problems without rebuilding it. For wider changes to the site’s structure, content, or design, explore Website Design & Development.

Structured Remediation

How the Audit and Fixes Work

We agree what to review, record what we find, and verify the changes included in your proposal. The package you select determines the depth of the work and the estimated schedule.

01

Agree What to Review

Confirm the priority pages, symptoms, platform, and available access.

Key Deliverable

Review inventory and access requirements.

02

Check the Baseline

Reproduce issues on the agreed pages. Record test conditions and review available search or analytics data.

Key Deliverable

Baseline record for the agreed checks.

03

Prioritize Findings

Explain what we found, which fixes are feasible, and what needs a separate scope.

Key Deliverable

Prioritized findings and an action plan.

04

Apply Agreed Fixes

Entry includes up to two mutually agreed small, safe fixes where technically feasible. For broader work, implement the changes specified in the proposal and test them in the agreed environment.

Key Deliverable

A record of the agreed changes made.

05

Verify and Document

Repeat relevant checks, report what changed and what remains, and follow the monitoring arrangements in the selected package.

Key Deliverable

Verification notes and agreed follow-up checkpoints.

Diagnostic Standards & Tooling

How We Test and Verify Changes

Controlled tests help us reproduce a problem and compare the same pages after a change. Real-user Core Web Vitals reports can add context over a rolling 28-day window when sufficient data exists. That reporting window is separate from the project schedule.

Google

PageSpeed Insights & Lighthouse

Controlled Loading Tests

Run comparable tests on agreed pages and review real-user reports where enough data exists.

What We Check Loading, responsiveness diagnostics, and layout stability
Google

Google Search Console

Search and Field Reports

Review available indexing, sitemap, and Core Web Vitals data for the site when access is agreed.

What We Check Indexing and real-user data where available
Chromium

Chrome DevTools

Browser Investigation

Trace requests and browser work to identify what delays loading or interactions.

What We Check Images, fonts, scripts, and rendering
Technical Audit

Website Crawler

URL and Link Review

Follow links on the agreed pages to find broken URLs, redirect chains, and inconsistent canonical settings.

What We Check Links, status codes, and preferred URLs
Agreed Access

Analytics & Form Checks

Inquiry Verification

Test the agreed inquiry steps. Where suitable access is available, check that relevant analytics events are recorded under the existing consent settings.

What We Check Form behavior and configured events
Access & Permissions

Public Checks and Agreed Access

We can start with public checks and agreed read-only access. Making changes requires suitable access to the site or development environment. We agree those permissions before implementation.

Access agreed before work begins

AMBA Creative — Internal Performance Engineering Example

While testing our own Astro site, we found duplicate stylesheets and an external font request. We removed the duplicate stylesheet output, hosted the fonts locally, and compared production builds in controlled mobile and desktop Lighthouse tests. We recorded where results improved and where findings needed further investigation. These were local lab tests.

Project Pricing

Audit and Implementation Packages

Choose USD or GBP to compare starting prices. The written proposal confirms the pages, fixes, timing, and total cost before work begins.

Select Currency

Focused Website Audit + Limited Quick Fixes

Find the cause and decide what to fix first.

From $ 750

* Starting price (subject to scope)

Typical Timeline: Est. 3 to 5 business days

Best for: Businesses that need to understand the issue before committing to broader work.

A review of agreed priority pages and issues, with prioritized findings and an action plan.

Defined Scope: The proposal identifies the pages to review and the eligible fixes. It includes up to two small, safe fixes that we agree with you, where technically feasible and suitable access is available. Major development, redesign, custom integrations, unrestricted remediation, and guaranteed outcomes are excluded.
Deliverables Included
  • Focused review of performance, technical SEO, and conversion paths
  • Clear findings and prioritized recommendations
  • Up to two agreed small, safe fixes where technically feasible
  • Action plan for larger issues
Recommended for Growing Businesses

Core Web Vitals & SEO Remediation

Make and verify agreed technical fixes.

From $ 1,650

* Starting price (subject to scope)

Typical Timeline: Est. 2 to 3 weeks

Best for: Businesses with speed, Core Web Vitals, or indexing issues that need hands-on work on their current site.

Scoped changes to templates, asset delivery, and technical SEO, with testing and 30-day monitoring and validation support as agreed.

Defined Scope: We identify up to 10 key page templates and specify the fixes and checks in the proposal. Editorial article rewrites are excluded.
Deliverables Included
  • Focused review and prioritization before broader remediation
  • Direct hands-on code remediation in your theme or repository
  • Script deferral, minification, and unused CSS elimination
  • Image asset compression and responsive picture tag implementation
  • Web font subsetting, local hosting, and font-display tuning
  • Agreed fixes for layout shift causes
  • Structured schema markup (Organization, Service, Breadcrumb JSON-LD)
  • Search Console validation requests where relevant and access is available
  • Staging environment quality assurance and regression testing
  • 30-day post-launch monitoring and validation support at agreed checkpoints

Conversion, Speed & Landing Page Upgrade

Improve key landing pages alongside technical fixes.

From $ 2,950

* Starting price (subject to scope)

Typical Timeline: Est. 3 to 4 weeks

Best for: Businesses that need technical fixes and clearer paths to inquiry on their main commercial pages.

Technical remediation plus scoped landing page redesign and implementation, comparable before-and-after benchmarking where available, and 60-day monitoring after implementation.

Defined Scope: We use Pro’s scope of up to 10 technical templates as a starting point for the proposal. It confirms the actual technical scope and up to three commercial landing pages. Those landing pages may overlap with the technical templates.
Deliverables Included
  • Agreed Core Web Vitals and technical SEO code remediation
  • UX and conversion audit of top customer acquisition paths
  • Redesign and code overhaul of up to 3 primary commercial landing pages
  • Mobile layout and tap-target improvements on agreed pages
  • Streamlined inquiry form and contact workflow implementation
  • Verification of agreed Google Analytics 4 events where access is available
  • Micro-copy enhancement and visual hierarchy restructuring
  • Before-and-after performance documentation where tests can be compared
  • Dedicated Slack/email channel during remediation
  • 60-day post-implementation monitoring and performance checks at agreed checkpoints

Follow-up checks cover the agreed work. Your proposal sets the checkpoints for observation, available data checks, validation, and reporting. Compare all packages in Pricing Studio.

Clear & Honest Answers

Questions Before You Start

Find out what the audit includes, what access is needed, and how we verify and hand over the agreed work.

Does the entry audit include fixes?
Yes, where technically feasible and suitable access is available. We agree up to two small, safe fixes with you. A small fix is a limited, low-risk change with clear boundaries. The written proposal identifies the pages to review and the eligible fixes. You also receive prioritized findings and an action plan for larger issues.
Can you improve the website I already have?
We review WordPress, WooCommerce, Shopify, and custom sites. What we can change depends on the platform, the issue, and available access. If the site needs wider changes to its design or structure, we can discuss redesign separately.
How will I know what changed?
For agreed implementation, we repeat relevant checks on the affected pages under comparable conditions where possible. We report what changed and what remains. Real-user Core Web Vitals data may reflect a rolling 28-day period where enough data exists. Rankings, scores, and conversion gains vary.
What access do you need?
We can start with public checks and agreed read-only access. Fixes require suitable access to the site, code, or development environment. We agree the access and how changes will be tested and released before implementation.
What does monitoring cover after implementation?
Pro includes 30 days of monitoring and validation support. Full includes 60 days of post-implementation monitoring. Your proposal sets the checkpoints for follow-up observation, available data checks, validation, and reporting on the agreed work. New issues are documented and any additional implementation is scoped separately. Search Console validation depends on Google’s checks.
How much does the work cost, and how is payment arranged?
The displayed prices are starting points for the defined scopes. Every project begins with an approved written proposal covering scope, deliverables, timing, and total price. A 50% deposit is due after written approval and before work begins. The remaining 50% is due after approval of the agreed deliverables and before final deployment or handover, unless the written agreement specifies otherwise. You can pay by PayPal or bank transfer. We issue invoices and payment instructions directly. The website does not collect payments. You are responsible for charges from your bank or intermediary banks where applicable and permitted. We account for our payment-processing costs in the agreed quotation, subject to PayPal rules and applicable law. We do not add a PayPal surcharge.
How do hosting, ownership, and handover work?
With client-managed hosting, you own the hosting and domain accounts, and AMBA Creative handles the agreed setup, deployment, and handover. With fully managed hosting, AMBA Creative manages hosting and technical maintenance under a separate recurring service agreement. You retain ownership of your domain. You retain ownership of your domain, paid-for content, and agreed project deliverables, subject to the written agreement. Final deliverable handover and source-code transfer take place after final payment. Third-party software and services remain subject to their own licenses and terms.
How does monitoring relate to defect correction?
The Pro and Full monitoring periods cover follow-up checks on the agreed work. Applicable website and application builds have separate defect correction terms. Applicable website and application builds include 30 days of post-launch defect correction for issues attributable to our delivered work within the agreed scope. This coverage excludes new features, content changes, third-party service failures, and ongoing maintenance. Optional maintenance is agreed separately.
What are Core Web Vitals?
Core Web Vitals describe how quickly important content appears, how promptly a page responds to a click or tap, and how much its layout shifts as it loads. We use those checks to help identify issues worth addressing.
Start a Conversation

Tell Us What Your Website Is Doing

Share your website URL, the pages that concern you, and what you’ve noticed. We respond to project inquiries within 24 hours.

Project briefs reviewed directly by AMBA Creative
Working with businesses in the US and UK
Written proposals with agreed scope and deliverables
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